A Stand-Out Story

In constant pursuit of telling authentic stories and highlighting real Portlanders, Portland Gear collaborated Adam Johnson - local outdoors enthusiast and oil painter - on a limited run of hand-painted mugs to be sold during the holiday season. Creative use of editing allows the audience to hear Johnson’s story clearly, while being inundated with video evidence of competency in his field. Despite the video being just shy of one minute, value and information are both packed into this short-form piece of content, making it an engaging and compelling piece for social media channels.