Tonal Gear
Photo • Video • Social Media
DETAILS THAT COUNT
The Tonal Collection for Portland Gear was executed with precision in mind - engaging photo and video coupled with minimalist design are attributed to this line’s success.
Tonal Gear for Portland Gear
Portland Gear, a local apparel company, found themselves in the summer of 2020 desiring for an elevated-feeling line, something that simultaneously captured the colors of the city and an uplifting mood.
The product that emerged was their tonal line, featuring embroidered details, garments that didn’t fit their established mold of “athleisure”, and a well-rounded high fashion-inspried line.
Cut through the noise
With a 30-second time constraint, creating a piece that stood out, cut through the noise, and was easy to remember became the priority. Shot vertically, we captured the essence of the shoot and set the tone of the line visually.
